Understanding Customer Experience: Lessons from a French Anecdote
From my associate Dan Elliott. I was reading—no, I was “scanning”—through an internet forum the other day where people were discussing the places they had traveled. One gentleman emphatically claimed France, particularly Paris, was the rudest place he had ever been. This caught my eye. Not because I hadn’t heard that before—we’ve all heard that before—but […]
In the Beginning There Was Sales
From my associate, Grant Tate. At age sixteen, I worked in a furniture store. Our small town had two such stores, but Waugh Furniture had the legacy, having been around for fifty years. The other guys were fly-by-night, you know the type who sell seemingly big discounts, but the so-called sales price is still the […]